We’re looking for a passionate and seasoned person to join our marketing team as a Brand Marketing & Product Manager to lead the strategic positioning and lifecycle marketing of our MMORPG. Reporting to the Marketing Director, you’ll be responsible for crafting and evolving the brand, working closely with creative, content, and live operations teams to build a compelling identity, engage our future players, and shape the consumer journey pre- and post-launch. Of course, passion is the key, but we also need someone with an entrepreneurial mindset with professional reflex to be a great fit for this position. Not only should you be a gamer, but you should also understand the current MMORPG audience and market.

1. Define and evolve the global brand positioning, narrative, tone, and visual identity of Scars of Honor
2. Develop and lead the go-to-market strategy for key milestones (alpha, beta, launch, post-launch beats)
3. Own the live marketing strategy, building campaigns around content updates, in-game events, community activations, and cross-platform storytelling
4. Collaborate closely with the Growth Marketing team to drive the acquisition efforts, with the Monetization manager to build the store roadmap, and the Communication team to align brand visibility
5. Manage and mentor a small team of creative marketers (creative marketing, video team) to support our brand content needs and our acquisition assets
6. Work closely with game developers to become the product champion and understand the key features of the game. Collaborate with community managers, external partners, and internal stakeholders to ensure brand consistency and quality
7. Monitor KPIs, player feedback, and market trends to optimize live strategies and player engagement

1. 5–8+ years of Gaming experience in brand marketing, product marketing or live marketing, in PC or cross-platform games.
2. Proven track record of launching and/or operating live games in a senior marketing capacity.
3. Strong familiarity with MMORPG, either as an active player or a community member, ideally with professional experience on a MMORPG game. PLEASE, do not apply if you don’t know this specific gaming genre, let’s not waste everybody’s time…
4. Excellent communication, leadership, and project management skills.
5. Comfortable working in a fully remote, fast-paced environment with a lot of ownership.
6. Fluent in English (written & spoken) and bachelor’s degree in business, marketing, management.
7. Experience managing a small team and a creative marketing roadmap

Nice to have

1. Second language proficiency (German, Spanish, Chinese, Japanese) is a plus
2. A solid familiarity with the Mobile gaming ecosystem
3. Strong knowledge of platforms and stores such as Steam, Epic, etc.
4. A pop & geek culture to discuss the last TV show or SDCC announcements and how we can twist it

1. Competitive salary and flexible remote or hybrid work options. Important to know, if you are not planning to relocate to Bulgaria, you should own your own structure to invoice our studio on monthly basis.
2. Be a core part of an ambitious MMORPG project built from the ground up.
3. Join a diverse, international team of game developers, creatives, and dreamers.
4. Access to resources for professional growth and development within the gaming industry.

Send your CV and a short cover letter to [email protected] with the subject line: “Brand Marketing & Product Manager (MMORPG) - Remote (EU timezone) Application – [Your Name]”

Let’s build a legendary community - one player at a time.